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  • If I Were a Minority Shareholder of True Fitness

    If I Were a Minority Shareholder of True Fitness0

    By Boo Kok Chuon Yesterday, on my flight back to Singapore from Kuala Lumpur, I found myself with some time to kill. I had originally intended to bring along a book on the succession politics of the Kangxi Emperor. Unfortunately, after squeezing two days’ worth of clothes into my laptop bag, there was no longer

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  • 广西52名新加坡人被捕：九年前，我也差一点去了广西

    广西52名新加坡人被捕：九年前，我也差一点去了广西0

    今天看到一则颇为震撼的新闻：新加坡外交部与警方于9月4日发表联合声明，证实52名新加坡公民在中国广西的一次执法行动中被逮捕及扣留，涉及涉嫌传销活动及相关违法行为。目前中国当局仍在调查，新加坡驻华大使馆及驻广州总领事馆已经探访所有52人，并与他们的家属保持联系。新加坡外交部与警方联合声明…

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  • Two Lamborghinis, 15% Returns and One Question: What Exactly Are You Buying?

    Two Lamborghinis, 15% Returns and One Question: What Exactly Are You Buying?0

    By Boo Kok Chuon 「良贾深藏若虚。」司马迁，《史记·老子韩非列传》（西汉）“A shrewd merchant keeps his riches hidden, as though he possessed nothing.”— English translation by the author More than two thousand years may have passed since Sima Qian wrote those words, but the commercial philosophy behind them remains strikingly relevant today. A merchant who has truly discovered the secret to wealth

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  • SIA, Air India and the US$1.5 Billion Question: A Shareholder’s Capital-Allocation Test

    SIA, Air India and the US$1.5 Billion Question: A Shareholder’s Capital-Allocation Test0

    By Boo Kok Chuon Air India is reportedly asking its two shareholders, Tata Sons and Singapore Airlines (“SIA”), for approximately US$1.5 billion in fresh equity.[1] The headline number is eye-catching. Air India and its budget subsidiary Air India Express reportedly suffered combined losses of approximately US$2.33 billion in the financial year ended March 2026. Reuters

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  • If I Were a Minority Shareholder of True Fitness

    If I Were a Minority Shareholder of True Fitness0

    By Boo Kok Chuon Yesterday, on my flight back to Singapore from Kuala Lumpur, I found myself with some time to kill. I had originally intended to bring along a book on the succession politics of the Kangxi Emperor. Unfortunately, after squeezing two days’ worth of clothes into my laptop bag, there was no longer

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The Iconomy Bookcase, is a curated sanctuary of business wisdom, built on the belief that powerful ideas deserve a thoughtful space. Founded by Boo Kok Chuon, this platform blends thought leadership, storytelling, and practical education through books, articles, and events. More than just a publishing portal, it’s a living library—where founders, strategists, creatives, and legal minds gather to share insights, challenge norms, and spark meaningful dialogue. From op-eds at The Fireplace to workshops at The Townhall, the Iconomy Bookcase is where business meets reflection, and strategy meets soul.

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