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  • Two Lamborghinis, 15% Returns and One Question: What Exactly Are You Buying?

    Two Lamborghinis, 15% Returns and One Question: What Exactly Are You Buying?0

    By Boo Kok Chuon 「良贾深藏若虚。」司马迁，《史记·老子韩非列传》（西汉）“A shrewd merchant keeps his riches hidden, as though he possessed nothing.”— English translation by the author More than two thousand years may have passed since Sima Qian wrote those words, but the commercial philosophy behind them remains strikingly relevant today. A merchant who has truly discovered the secret to wealth

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  • SIA, Air India and the US$1.5 Billion Question: A Shareholder’s Capital-Allocation Test

    SIA, Air India and the US$1.5 Billion Question: A Shareholder’s Capital-Allocation Test0

    By Boo Kok Chuon Air India is reportedly asking its two shareholders, Tata Sons and Singapore Airlines (“SIA”), for approximately US$1.5 billion in fresh equity.[1] The headline number is eye-catching. Air India and its budget subsidiary Air India Express reportedly suffered combined losses of approximately US$2.33 billion in the financial year ended March 2026. Reuters

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  • When Does an Unwanted Touch Become a Crime?

    When Does an Unwanted Touch Become a Crime?0

    By Boo Kok Chuon Over the past few days, the incident at a Roxy Square food court involving 73-year-old wanton noodle seller Yeo Song Khoon has attracted considerable public attention. CCTV footage showed Mr Yeo briefly patting a young girl on the head before he was subsequently shoved to the ground by the girl’s father.

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  • Is Living Across the Causeway Really a Cost-of-Living Hack?

    Is Living Across the Causeway Really a Cost-of-Living Hack?0

    By Boo Kok Chuon I read with interest The Straits Times article, “My second crib: They own homes in Singapore. So why are they renting abroad?“ The appeal is immediately obvious because one couple rents out a 68 sq m flat in Admiralty for $3,200 while renting a 250 sq m landed home in Malaysia

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  • Two Lamborghinis, 15% Returns and One Question: What Exactly Are You Buying?

    Two Lamborghinis, 15% Returns and One Question: What Exactly Are You Buying?0

    By Boo Kok Chuon 「良贾深藏若虚。」司马迁，《史记·老子韩非列传》（西汉）“A shrewd merchant keeps his riches hidden, as though he possessed nothing.”— English translation by the author More than two thousand years may have passed since Sima Qian wrote those words, but the commercial philosophy behind them remains strikingly relevant today. A merchant who has truly discovered the secret to wealth

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The Iconomy Bookcase, is a curated sanctuary of business wisdom, built on the belief that powerful ideas deserve a thoughtful space. Founded by Boo Kok Chuon, this platform blends thought leadership, storytelling, and practical education through books, articles, and events. More than just a publishing portal, it’s a living library—where founders, strategists, creatives, and legal minds gather to share insights, challenge norms, and spark meaningful dialogue. From op-eds at The Fireplace to workshops at The Townhall, the Iconomy Bookcase is where business meets reflection, and strategy meets soul.

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