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Are All Risks Bad? How Malaysia’s Private Lease Scheme (PLS) Properties Can Outperform Leaseholds or Freehold for Investors 0
- Fireplace, Thought Leadership
- December 27, 2024
By Boo Kok Chuon The Private Lease Scheme (PLS) in Malaysia has become a polarising topic, especially after recent disputes involving Singaporean investors. While concerns about lower liquidity, resale limitations, and developer control are valid, PLS properties can still offer strategic advantages for certain types of investors. This article provides a balanced analysis of PLS,
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A Fable to Unravel the Complicated Relationship of China and Hong Kong 0
- Fireplace, Thought Leadership
- April 1, 2024
By Boo Kok Chuon Consider this fictitious scenario: The Han family runs a successful family enterprise, the Chin Holdings Group (CHG), a multi-industry conglomerate founded in 1911, and has since been passed down through generations of inheritance. Throughout the historical development of the CHG, although there was a major power shift in 1949, the control
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Non-Fungible Tokens (NFTs) Simplified 0
- Fireplace, Library, Thought Leadership
- March 3, 2022
By Boo Kok Chuon It was reported in the news yesterday, that local celebrity, Edmund Chen, sold his NFT painting at a whopping $53,000. Though this appears to be quite a fortune for many of us commoners, it is as a matter of fact, just a tiny-weenie achievement when compared to the NFT issued by
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WHAT SHOULD YOU DO WHEN YOU FACE HARASSMENTS FROM DEBT COLLECTORS?0
- Library, Thought Leadership
- September 30, 2021
By Peter Ong Lip Cheng and Boo Kok Chuon In light of the recent publication of harassment by debt collectors faced by politician, Lim Tean, one may wonder if debt collection agencies enjoy certain powers or privileges. It is a myth that debt collection agencies are “licensed” to conduct acts of harassments, they are in
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Commentary: When and what to buy? At what age? Investing for retirement in a COVID-19 economy 0
- Fireplace, Thought Leadership
- February 27, 2021
Your investment strategy should be based on an understanding of market fundamentals, the long-term outlook and your age, says Patrick Chang. Source: https://www.channelnewsasia.com/news/commentary/investing-retirement-singapore-best-strategies-tips-by-age-covid-14145108 SINGAPORE: For every Singaporean senior looking forward to saving enough to enjoy retirement, the COVID-19 pandemic has been a rude awakening. COVID-19 has upended entire industries and created uncertainty for many jobs.
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How to identify an SBLC scam 0
- Fireplace, Thought Leadership
- June 18, 2020
By Boo Kok Chuon and Chan Mei Lee Over the past one year, we have advised and saved no lesser than five clients, who almost fell victim in financing schemes related to SBLC that turned out to be fraudulent in nature. Over the past one week, we received an enquiry from a long-time friend and
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About Bookcase

The Iconomy Bookcase, is a curated sanctuary of business wisdom, built on the belief that powerful ideas deserve a thoughtful space. Founded by Boo Kok Chuon, this platform blends thought leadership, storytelling, and practical education through books, articles, and events. More than just a publishing portal, it’s a living library—where founders, strategists, creatives, and legal minds gather to share insights, challenge norms, and spark meaningful dialogue. From op-eds at The Fireplace to workshops at The Townhall, the Iconomy Bookcase is where business meets reflection, and strategy meets soul.